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22. April 2014 at 2:15 PM

Revealed: The role of marketing in sales enablement

Who within a business should own the process of sales enablement? Sales and marketing departments probably spring to mind, and when you look at what sales enablement actually is, you can understand why. In this blog, we’ll explore three important ways marketing departments can go beyond lead generation, to proactively support sales to close more [...]

The post Revealed: The role of marketing in sales enablement appeared first on Pipeliner CRM Blog.

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21. April 2014 at 1:05 PM

What is the Purpose of a CRM Application?

For a couple of decades now, business technology pundits have told us we needed a CRM application. IT staff have convinced executives that their companies couldn’t live without one. CRM developers have asserted theirs is the best, with a broad variety of supporting arguments. Yet at the same time, sales forces have continued to complain [...]

The post What is the Purpose of a CRM Application? appeared first on Pipeliner CRM Blog.

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