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28. May 2017 at 1:00 PM

Sales Alignment with Company Strategy Part-1

Interview with Frank Cespedes, Part 1 Frank Cespedes teaches at Harvard Business School, and is the author of Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and ...

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27. May 2017 at 1:00 PM

Low Risk Marketing with Excellent ROI

Until you’ve got money to burn, it makes sense to stick with marketing techniques with a track record of good return on investment. That’s what we detail below. But first, how not to do it. Have you seen the cautionary tale masquerading as a Pepsi commercial where Kendall Jenner ditches a photo shoot to join ...

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